How to Build Topical Authority & Why Do You Need It


The term “authority” is often mentioned in the context of search engine optimization (SEO). But what does this really mean? If you’re already familiar with this concept, you might be wondering how to include more authoritative content on your website. Essentially, authority refers to the power or influence that a particular piece of content has… Read more »

Local Link Building: Popular Strategies and Useful Tips


Consumers increasingly want to connect with local businesses. According to Google, searches including “near me” are increasing by 500% annually. What’s more, in 2021, 81% of consumers used Google to find information about local businesses. So if you hope to reach local consumers, you need to make sure they can find your business online. You… Read more »

SEO In-House vs Outsourcing: Which is Better for Your Business


Search engine optimization is one of the best ways to attract potential customers for your company. It is the process of improving the performance of your website, as well as publishing high-quality content and making it an authoritative source in your industry. Like any other type of marketing, search engine optimization is not always effective…. Read more »

Manual Link Building: Why You Need It & How to Use


Over the years, link builders and marketers have argued about whether manual link building is still a viable strategy. Google’s preferences for the types of links that websites should use shift on a regular basis. A search engine’s approval of a method today may change tomorrow. However, it is becoming clear that manual backlinks are… Read more »

How to Create an SEO Content Strategy


According to statistics, 46% of companies plan to increase spending on content creation in the current year 2023. With many organizations prioritizing content marketing, attracting new customers online is becoming more competitive than ever. The wood to this fire has been thrown on by AI of course – it has become ubiquitous for a wide… Read more »

How to Run a Content Audit


When content is king, companies and website owners are constantly striving to create and deliver valuable content to their audience. Especially today, when everyone has begun to actively use ChatGPT for SEO and other AI services to create all types of content.  However, due to the ever-increasing volume of content being created, it’s easy for… Read more »

Link Building Strategies and Techniques


According to Google, backlink quality remains one of the top three ranking factors, followed by content and mobile optimization. If you want to rise in search rankings, your best bet is to focus on organic link building and get lots of high-authority links to your site. SEO professionals are always looking for new and innovative… Read more »

How to Use ChatGPT for SEO to Boost Your Performance


Artificial intelligence is far from being a new trend in SEO. It has long been used in chatbots, Email processing services, etc. Also, AI has always been a search engine ranking factor (the notorious Rankbrain from 2015). But what happened was this. One of the AI became available to users and today it has revolutionized… Read more »

SEO website structure


Website architecture plays a crucial role in the success of a website, particularly in terms of search engine optimization (SEO). This organization and structure not only improve user experience but also optimize SEO performance. A clear and logical site structure helps search engines understand and index content effectively, leading to better visibility in search engine… Read more »

What is Link Building Outreach and How to Do It Effectively


Increasing your link profile is one of the priority tasks when working with information and commercial projects in any niche. There are a lot of link building methods, so the optimizer needs to use the maximum number of options to defeat competitors and protect the site from sanctions. Typically, webmasters choose the simplest methods: submissions,… Read more »