Artificial intelligence is far from being a new trend in SEO. It has long been used in chatbots, Email processing services, etc. Also, AI has always been a search engine ranking factor (the notorious Rankbrain from 2015). But what happened was this. One of the AI became available to users and today it has revolutionized everything from content creation, metadata, and ad texts, even to the creation of bills! We’re talking, of course, about ChatGPT.
ChatGPT has made a lot of noise, especially in the digital environment. On the wave of excitement around this progressive technology, we also could not stay aside. After all, more and more companies began to apply it to SEO in every possible way.
Any business is interested in saving time and budget, which are spent on routine and other tasks. Let’s find out if the tool is a panacea and will leave Internet marketers out of work. What can become a new optimized solution, and what will remain unchanged?
In our article, we will understand how to make ChatGPT your assistant in SEO promotion and why artificial intelligence still needs a human. So, whether you’re ready to harness the power of ChatGPT and take your SEO strategy to the next level, stay tuned.
What is ChatGPT?
So what is this service? ChatGPT is one of the most sophisticated and potent language models ever made. OpenAI, the creator of this technology, used deep learning neural networks to create high-quality text that can imitate human speech. The product was released on November 30, 2022.
Nowadays, this service is becoming more and more useful for SEO because of its potent capacity for producing material that is search engine-optimized.
Some of the advantages of the system include:
- • ChatGPT consists of 175 billion parameters, making it one of the most powerful language models today.
- • It can be used to generate high-quality text in more than 25 languages, which can improve SEO strategies in many markets.
- • It may substantially save the time and expense related to producing content for a website because of its content-generating features.
- • Numerous user tests highlight the great accuracy and level of the information produced.
- • It can be used in a variety of industries including medicine, finance, education, and others, making it a flexible tool for content generation and website optimization across a variety of marketplaces.
- • Its efficiency in this field is demonstrated by the fact that some well-known enterprises have already begun incorporating ChatGPT into their SEO campaigns.
- • This is the first public service. So, Meta and Microsoft invented their AI long ago, which is private.
How Can ChatGPT Impact on SEO?
Now, you might be wondering how an AI model like ChatGPT fits into the world of SEO. The impact is profound.
ChatGPT can be used to make original and quality content that will grab users’ attention and improve SEO. It may be used to make search engine-friendly articles, blogs, product descriptions, metadata, and other types of information. It’s like having a brilliant content writer at your disposal, ready to create high-quality content with a few simple instructions.
ChatGPT can also be used to create automated responses to user queries to improve user experience and increase engagement levels on a website. In order to produce information that is more relevant to and closely matches search queries, automatic answers can be created depending on user queries.
Thus, In order to develop high-quality and optimized content, enhance user experience, and boost search engine results, the new AI is a very helpful tool for SEO.
It also helps to save time and money. For example, an article that contains more than 23,000 characters without spaces costs much more than a similar one ordered on a copywriting exchange. But AI will make not for 60$, but for 1$ such volume of text.
But here, too, not everything is not as cloudless and rosy as it may seem. There are pitfalls and difficulties here, of course, as practice shows. Very often there are problems with content uniqueness, and the generated text still needs to be proofread and edited: check facts, remove water, and supplement with expert information.
ChatGPT and the EEAT algorithm
Google has turned its attention to content created by artificial intelligence and its potential to change the SEO space. In general, the search engine giant does not aim to identify content created using ChatGPT, for them the main thing is quality. If the content created using ChatGPT meets the criteria of quality and relevance, then the search engine should not be able to distinguish it from other content. However, there are many filters that determine this parameter.
ChatGPT can’t beat Google’s EEAT algorithm, an acronym that stands for Experience, Expertise, Authoritativeness, and Trustworthiness, and is part of Google’s ranking algorithm that determines the quality and relevance of pages in search results. And here’s why.
Google EEAT requires that content on a website be created by experts with authoritative knowledge in their field, be backed by links and recommendations from other reputable sources, and have a high level of trustworthiness and relevance. In their Google Сontent Guide, they laid out the rules, emphasizing that content created by artificial intelligence must be validated by the actual author.
While ChatGPT is capable of creating high-quality content to improve SEO strategy, it cannot replace the expertise required to write Google EEAT-compliant text.
It is important to realize that such material cannot be created using automated tools alone. Therefore, it will still remain important to edit the generated content, supplementing it with factual knowledge, expert opinion, and links to primary sources in order to rank successfully in Google.
How to Use Chat GPT for SEO?
When it comes to using ChatGPT for SEO, the possibilities are varied and exciting. Below we outline the main options for using this AI tool for SEO to help you understand their impact and potential.
1. Search for Keywords in ChatGPT
In order for a user to find you, you need to consider search queries and select appropriate keywords. Keyword research is an important part of the process of optimizing content for search engines, and ChatGPT can be a useful tool for keyword generation, simplifying the process and saving you time.
ChatGPT can suggest different queries:
- • by frequency: low-frequency, medium-frequency, high-frequency;
- • by orientation: commercial and informational.
From the proposed options it’s easier to start or not to miss an important word combination. But to collect a full-fledged semantic kernel it is unlikely to succeed.
And do not forget that keywords are only one aspect of SEO, and you should not abuse their use. Content should be written for users, not search engines.
2. Long-Tail Keyword Research
Long-tail keywords are the unsung heroes of SEO. They might have lower search volumes, but they’re incredibly valuable because they often reflect specific user intent. ChatGPT can assist in generating a comprehensive list of long-tail keywords related to your niche or topic.
By using this AI-powered tool, you can uncover hidden gems that your competitors might have missed. These long-tail keywords can be used to create content that directly addresses the needs and questions of your target audience, boosting your website’s visibility in search results.
3. Search Intent Analysis
Understanding the intent behind user searches is key to tailoring your content effectively. ChatGPT can assist in analyzing search intent by generating content that aligns with specific user needs, whether they are seeking information, looking to make a purchase, or trying to solve a problem.
By crafting content that matches user intent, you can improve your website’s ranking and user satisfaction.
4. Creating Сontent Plan
Chat GPT will generate ideas for new articles or suggest an interesting aspect within an existing topic. It can also be asked to come up with an idea for an article, taking into account the content that is already on the site.
Every professional has a creative crisis and artificial intelligence helps to overcome it faster. You can ask for ideas on both broad and narrower topics.
5. Mastering Chat GPT for SEO Content Writing
Creating high-quality and relevant content in SEO is the cornerstone. Good content is a key factor in SEO as it attracts users and increases their time on the site.
ChatGPT is your secret weapon to streamline the content creation process. Whether you need H2-H3 titles, paragraphs, blog posts, product descriptions, or marketing copy, this AI model can generate text that’s not only well-written but also tailored to your specific needs. You can save time, maintain consistency, and ensure your content aligns perfectly with your SEO strategy.
At the same time, it is important to check the text with the help of special services for uniqueness. ChatGPT may copy individual phrases or parts of sentences from Internet sources. This reduces the uniqueness of the text.
6. Content Optimization and Enhancement
Content is king in SEO, and keeping your existing content up-to-date and engaging is crucial. ChatGPT can help with content optimization and its enhancement by providing fresh perspectives, additional details, and improved readability.
Whether it’s a blog post, a product description, or a landing page, ChatGPT can assist in revamping your content to meet the evolving needs of your audience.
7. Generating Meta Tags
The use of distinctive and informative metadata for each internet page is one of the primary values in 2023. Additionally, it is advised to utilize keywords there and to consider the text’s length.
ChatGPT can create meta tags of different types: title, description, and keywords. The program examines your website’s content to identify the most relevant and important keywords that may be used in meta tags. It then generates meta text that optimally matches the content of the page. Unique metadata can increase the relevance of content to search engines and help attract more targeted traffic to the site.
To do this, AI uses a model through learning by reacting to human feedback (Reinforcement Learning from Human Feedback (RLHF). This was reported by the company’s official blog.
Saving time and boosting the quality of the outcomes are two of the key benefits of using the service. The drawback is that it might not always accurately interpret the context and provide unsatisfactory meta-tag sentences. Therefore, it is advised to carefully double-check and polish any automatically generated information.
8. Backlink Anchor Text Analysis
Backlinks are external links from other websites that point to your website, and they carry a huge weight in Google’s ranking algorithms. To the reader, it looks like hyperlink text that you can click on. And when it comes to backlink optimization, the anchor text used is crucial.
However, it’s not just about the number of backlinks, it’s also about their quality and relevance. This is where ChatGPT can play a crucial role in improving your SEO strategy.
ChatGPT can assist with backlink anchor text analysis. It’s able to analyze your existing backlinks and suggest anchor text that is not only relevant to your content but also optimized for SEO. AI can ensure anchor text diversity, avoid overuse of exact keywords, and make it natural to search engines while avoiding penalties for keyword stuffing or spamming.
In addition, ChatGPT can help you find opportunities to generate new backlinks and suggest anchor text that matches your SEO strategy. By generating anchor text that is both user and search-engine-friendly, you can improve your backlink profile, increase your site’s authority, and climb higher in search results.
9. Creating FAQs
User experience is paramount to SEO, and one way to improve it is to provide valuable information that answers user questions.
FAQs are a way to quickly close customer objections and reduce the load on the support team and managers. Artificial intelligence will help you pick popular questions and suggest answer templates, as well as optimize your site for LSI (synonyms and related phrases to a search query).
Simply put, ChatGPT will help you create an informative and interesting FAQ section for your website. By answering common questions in your niche, you can increase user engagement, reduce bounce rates, and increase your site’s authority in the eyes of search engines.
But it’s important to remember that it’s you who knows your customers best. If you only focus on AI, you can miss the real pains of your audience. Create FAQs primarily based on feedback and logic.
Using ChatGPT for SEO: Final Thoughts
Before we wrap up, let’s reflect on some key takeaways.
First, it’s worth recognizing that this artificial intelligence tool is a game changer in digital marketing.
Second, ChatGPT is a valuable assistant in the SEO world, but not a replacement. While it can automate and optimize many aspects of your SEO strategy, human oversight and expertise remain important. Google itself emphasizes that AI should be used to augment human creativity, not replace it.
An specialist from SEO agency knows how search engines work, and can offer a wide range of tools and several optimization strategies for a website taking into account all the details, identifying problems, and offering solutions that will increase search engine rankings. It is also a live person who is able to give out-of-the-box solutions and is more motivated to produce results.
Third, integrating ChatGPT into your SEO efforts requires a strategic approach. It’s important to understand your specific goals and how AI can help you achieve them. ChatGPT can be customized to meet your unique needs.
Thus, ChatGPT is most effective when integrated into a comprehensive human-driven strategy. By utilizing its features and seeking professional help when necessary, you can improve your website’s performance and rank higher in search engine rankings.
Our agency Mellow Promo is ready to provide you with valuable information and experience in using ChatGPT and other SEO services to improve your online presence. By partnering with professionals who are well versed in SEO strategies and tools, you can more effectively navigate the complex world of SEO and achieve sustainable results.
For more information on optimizing your SEO strategy, consider our services where the experts at Mellow Promo can help you achieve your digital marketing goals.
See you in the next article!