Competitive Backlinking: Why You Should Analyze Competitors’ Backlinks

Competitive Backlinking

Have you ever struggled to get your website to show up on the first page of Google search results? It’s frustrating, right? Especially when you know your content is top-notch. Well, one way to give your site a boost is by analyzing your competitors’ backlinks.

Backlinks are links from other websites that point to your site. The importance of backlinks in your SEO strategy is high because they help search engines determine the relevance and authority of your content. But getting quality backlinks is tough, especially for newer or smaller websites. That’s where competitor backlink analysis comes in.

In this article, we’ll explain what competitive backlink analysis is, why it’s important, and how to do it effectively. By studying your competitors’ backlink profiles, you can gain insights into their link-building strategies and identify new opportunities for your own site.

We’ll also introduce you to some of the best tools for backlink competitor analysis, and show you how to use the information you gather to improve your own backlink profile. Keep reading to learn how to leverage your competitors’ backlinks to boost your website’s visibility and authority.

What is competitor backlink analysis?

Competitor backlink analysis is the process of backlink profile analysis of your competitors to gain insights into their link-building strategies. By examining the links that point to your competitors’ websites, you can identify high-quality websites that may be willing to link to your site as well.

Competitive link analysis can also help you understand the types of content and topics that are popular in your industry. By analyzing the backlinks of your competitors, you can identify the pages on their site that have the most links and see what kind of content they are producing that is attracting links.

In short, competitor backlink analysis is a way to spy on your competition and learn from their successes and failures. By understanding what works for them, you can improve your own link-building strategies and increase your website’s visibility and authority.

Why should you research your competitors’ backlinks?

One way to improve your backlink profile is by researching your competitors’ backlinks. There are several reasons why researching your competitors’ backlinks is important:

1.   Improve your website’s authority: Backlinks are an important factor in determining the authority and relevance of your website. By analyzing your competitor’s backlinks, you can identify high-quality websites that may be willing to link to your site as well, which can improve your website’s DA and DR and boost your search engine rankings.

2.   Identify new link opportunities: By analyzing your competitors’ backlink profiles, you can identify websites that may be willing to link to your site as well. This can help you expand your backlink profile and improve your search engine rankings.

3.   Learn from their successes and failures: Competitor link analysis can help you understand what works and what doesn’t work in your industry. By examining your competitors’ link-building strategies, you can learn from their successes and failures and adjust your own strategies accordingly.

4.   Understand your industry: Analyzing your competitors’ backlinks can help you identify the types of content and topics that are popular in your industry. This can help you create content that resonates with your target audience and attracts more backlinks.

5.   For the link strategy of a new site: Based on the analysis of the rate of increasing the link profile of competitors, you can make decisions on the plan for increasing your link profile: how many links per month you can buy at the first stages and beyond.

In short, researching the backlinks of competitors is a valuable strategy for improving your website’s visibility, authority, and search engine rankings.

Now that you understand why checking competitor backlinks it’s important, let’s move on to how to do SEO competitor link analysis.


Backlink gap analysis

How to do competitor backlink analysis

Competitor backlink analysis is an important part of any link-building strategy. Here are the steps involved in conducting a thorough analysis of your competitors’ backlinks:

Choose the best competitor backlink analysis tool

There are several tools available for conducting competitor backlink analysis, such as Ahrefs, Semrush, and Moz. These tools allow you to track the backlinks of your competitors and gain insights into their link-building strategies. 

Ahrefs, for example, is known for its extensive backlink database and competitive analysis features, while Semrush provides a range of SEO tools for competitor backlink research and keyword analysis. Use the Google Search Console tool to get the full list of up-to-date links to your site.

Find competitor websites

To conduct a backlink audit of the competitor, you first need to identify your competitors’ websites. This can be done by searching for relevant keywords in your industry and noting down the top-ranking websites.

It’s worth noting that there are domain and page competitors. Depending on the purpose of the analysis – promotion of a specific page or the entire domain – it is necessary to analyze links for the entire site or backlinks to a specific page.

Find your competitors’ backlinks

Once you have identified your competitors’ websites, you can use the tools mentioned above to find their backlinks. These tools typically allow you to enter a competitor’s domain or page URL and generate a list of their backlinks. This will give you insights into the types of websites and content that are linking to your competitors.

Backlink gap analysis

Backlink gap analysis involves comparing your own backlink profile to your competitors and identifying gaps or opportunities. This can be done using tools such as Ahrefs’ Link Intersect or Moz’s Link Explorer. By identifying the domains that are linking to your competitors but not to your own site, you can develop a strategy to acquire those backlinks and improve your own search engine rankings.

Check competitor backlinks to find opportunities

It’s important to check your competitors’ backlinks to identify potential opportunities for your own link-building strategy. This could include finding broken links on their websites and offering to replace them with your own content, or identifying websites that frequently link to your competitors and reach out to them with a pitch for your own content or product. By analyzing your competitor’s backlinks, you can gain valuable insights into the link-building opportunities in your industry.

Analyze anchor text and link quality

In addition to analyzing the quantity and source of your competitor’s backlinks, it’s also important to look at the anchor text and quality of those links. Anchor text analysis can give you insight into the keywords your competitors are targeting while analyzing the quality of the links can help you identify any potentially harmful or spammy links. Because if you engage in manipulative link-building practices, your website may be penalized by Google according to Google spam policies. Tools like Moz and Majestic can provide this information.

By following these steps, you can conduct a thorough analysis of your competitor’s backlinks and develop a strategy to improve your own backlink profile. If you’re looking for help with your link-building strategy, consider partnering with a reputable link building company like Mellow Promo!


Link Intersect

How to use competitor backlinks

After identifying your competitors’ backlinks, the next step is to use them to your advantage. Here are some ways to use competitor backlinks for your own competitor backlink strategy:

Steal your competitors’ backlinks

One of the most straightforward ways to use competitor backlinks is to try and acquire the same links for your own website. However, it’s important to remember that not all links are created equal. You should only try to steal high-quality links that are relevant to your business and audience. Low-quality and toxic backlinks can harm your website’s reputation and should be avoided.

To steal competitors’ backlinks, you can use a backlink analysis tool to identify the most valuable links. Once you have a list of potential backlinks to target, you can reach out to the website owners and request a link to your website. Be sure to provide a compelling reason why they should link to your website.

Replace broken links

Another effective way to use competitor backlinks is to identify broken links on their website and offer to replace them with links to your own site. Broken links occur when a website links to a page that no longer exists or has been moved. These links can harm a website’s user experience and SEO, and website owners are often happy to have them replaced with working links.

To find broken links, use a broken link checker or backlink analysis tool with a broken link filter. Then, reach out to the website owner with a high-quality, relevant replacement link. Personalize your outreach message and offer value to the website owner.

This strategy can help you acquire valuable backlinks and improve your website’s visibility and authority.

Find Link Building Opportunities

Competitor backlink analysis can also help you find new link-building opportunities. By analyzing the types of websites that link to your competitors, you can identify other relevant websites that may be willing to link to your website as well. These may be guest post backlinks, forum backlinks, and other types of links.

For example, if you notice that a competitor has many backlinks from industry-specific blogs, you may want to focus on building relationships with those same blogs to acquire similar backlinks.

Discover Content Ideas

Another benefit of analyzing competitor backlinks is that you can discover new content ideas for your own website. By looking at the types of content that attract backlinks for your competitors, you can identify topics and formats that may resonate with your audience. For example, if you notice that your competitors are getting backlinks from infographics, you may want to consider creating your own infographics as part of your content marketing strategy.

Overall, using SEO competitor backlinks can be a powerful way to inform your own link-building strategy and improve your website’s visibility and authority. However, it’s important to approach this process with care and focus on high-quality, relevant links that will benefit your website in the long term.

Bonus Tip: Spy on Competitors’ Backlinks

In addition to analyzing your competitors’ backlinks and using them for your own advantage, it’s also important to keep an eye on their ongoing backlink activity. This is where the bonus tip of spying on competitors’ backlinks comes in.

One way to do this is by setting up automatic tracking of your competitors’ backlinks with notifications of new links received. This can be done using various tools such as Ahrefs, SEMrush, or Moz, which allow you to create alerts for specific domains or pages.

By tracking your competitors’ backlinks, you can stay up-to-date on their link-building strategies and identify new opportunities to gain backlinks for your own site. Additionally, suppose you notice a sudden surge in backlinks for your competitor. In that case, you may want to investigate further to see if they’ve launched a new content or marketing campaign that you can learn from or even replicate.

In this way, spying on your competitors’ backlinks can provide valuable insights and opportunities for your own link-building efforts. Read more about SEO competitor analysis.

Final Thoughts

Competitive backlinking can be a powerful strategy for boosting your website’s search engine rankings and driving more traffic to your pages. By analyzing your competitor’s backlinks, you can identify potential link-building opportunities and get a better sense of how your website stacks up against your rivals.

However, it’s important to keep in mind that building high-quality links takes time and effort. You’ll need to invest in creating valuable content, reaching out to relevant websites, and building relationships with other bloggers and website owners in your industry.

At Mellow Promo, we specialize in helping businesses build effective link-building campaigns that deliver results. Our team of experienced SEO professionals can work with you to identify the most promising opportunities for link building, craft compelling outreach emails, and track your progress over time.

If you’re ready to take your link-building efforts to the next level, we invite you to get in touch with us today to learn more about our link-building services. Together, we can help your website rise above the competition and achieve greater success online.